We have just published an updated version of our "Coming to Your Census" eBook. If you thought eight steps to marketing more effectively and building quality census were great, wait until you see the nine steps in the revised version! OK, actually, there's much more updated than that. You can download the new eBook for free here: http://www.patientplacement.com/legacy/landing/ComingToYourCensus_eBook_9Steps100611.html
The revised eBook identifies nine marketing and census building strategies that deliver proven results for skilled nursing facilities:
- Acknowledge census management, marketing and sales as critical operational processes
- Start at the end – establish your reporting and analysis requirements
- Prepare for, don’t panic about, reimbursement cuts
- Feel the need for speed in your referral response times
- Take marketing to task – assign, track and measure marketing activities
- Buy your liaisons mobile Internet devices today
- Don’t settle for good enough—it’s neither good, nor enough
- Embrace Web-based solutions
- Find a partner, not just a vendor
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