CaringForward

PPS Presenting LTC Marketing and Census Strategies at MHCA Symposium June 7-9

We are pleased and honored that the folks from the Maine Health Care Assocition invited us to present a session at the MHCA Leadership Symposium in Northport, Maine, June 7-9, 2011.

Karen Michaud, MHCA's director of education, says the focus of this year's symposium is all about marketing, census building and embracing innovation: “The 2011 symposium focuses on helping providers recognize and develop new strategies for marketing their facilities.” 

Session topics concentrate on three key areas for skilled nursing and other long-term care providers:

• Cultivating a commitment to quality service and care
• Streamlining processes for admissions and referral management and utilizing technology to improve service, such as automated referral systems, electronic medical records and health information technology
• Developing a strong marketing plan, nurturing community relationships, increasing referrals, and improving relationships and responsiveness

 

Our session, scheduled for Wednesday June 8, should sound familiar for past visitors to CaringForward.com. “Coming To Your Census: 8 Steps to Excellence in LTC Census and Marketing Performance,” will present new rules and technology tools to help long-term care and post-acute care providers market more effectively, accelerate referral response times, strengthen referral relationships, and improve case mix and reimbursements. The session covers eight proven steps to excellence in marketing and admissions for long-term care, along with trends in new technologies that are helping top performers work faster and smarter. The session also discusses several real-world examples of providers that are applying these steps, along with automated Web-based marketing and referral management systems, with dramatic performance results.

Other sessions scheduled for the MHCA Leadership Symposium include:

 

• “Reaching Maximum Effectiveness with Functional Marketing Plans,” presented by Patty Cisco, founder of CISCO & CO.
• “Social Media in the Workplace: Developing a Social Media Policy for Your Employees” presented by Melissa O'Dea, attorney at O’Dea Woodman, P.C.
• “Defining the Business Case for Health Information Technology (HIT) in the Long Term Care Sector,” presented by Jim Leonard, director, Maine Office of the State Coordinator for Health Information Technology.

Coming to Your Census: Step 8 of 8—Find a partner, not just a vendor

Here is the final excerpt from the eBook "Coming to Your Census: 8 Steps to Excellence in SNF Census and Marketing Performance."

So, you’ve made the commitment to excellence in your marketing and admissions processes. You’ve assessed your reporting and business intelligence needs, and identified the areas for improved efficiency, responsiveness and automation at your facilities. Now you’re ready to evaluate solutions for automating and enhancing your marketing and admissions. How do you identify the best software system for your needs, and forge a productive partnership with the company that delivers that solution?

Partner is the key word—avoid vendors that sell you software and then disappear once the ink on the agreement dries. Your software provider needs to understand your business objectives, and actively and continuously work with you to achieve them.

This partnership begins with system rollout and training. A quality partner will work with you to define clear training objectives, determine areas of apprehension among users, make training hands on, and follow up to ensure that people are using the system effectively. This collaboration in training drives successful, enthusiastic adoption of new tools and processes at the facilities, ensuring productivity and accuracy in system information.

Talk to your prospective partner’s reference accounts. Those references will be your best resource for determining if your provider will truly work with you to provide not only the best software, but the training, attention and customer care required to realize your goals for marketing and census performance.

 Click this link to download the complete eBook for free.