Here is the final excerpt from the eBook "Coming to Your Census: 8 Steps to Excellence in SNF Census and Marketing Performance."
So, you’ve made the commitment to excellence in your marketing and admissions processes. You’ve assessed your reporting and business intelligence needs, and identified the areas for improved efficiency, responsiveness and automation at your facilities. Now you’re ready to evaluate solutions for automating and enhancing your marketing and admissions. How do you identify the best software system for your needs, and forge a productive partnership with the company that delivers that solution?
Partner is the key word—avoid vendors that sell you software and then disappear once the ink on the agreement dries. Your software provider needs to understand your business objectives, and actively and continuously work with you to achieve them.
This partnership begins with system rollout and training. A quality partner will work with you to define clear training objectives, determine areas of apprehension among users, make training hands on, and follow up to ensure that people are using the system effectively. This collaboration in training drives successful, enthusiastic adoption of new tools and processes at the facilities, ensuring productivity and accuracy in system information.
Talk to your prospective partner’s reference accounts. Those references will be your best resource for determining if your provider will truly work with you to provide not only the best software, but the training, attention and customer care required to realize your goals for marketing and census performance.
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